In 2000 I worked briefly for Mojo Partners in Sydney. One of the most memorable moments for me was Dave Alberts (now ECD and Chairman of Grey London) giving me a book about Howard Gossage.
Howard Gossage was an incredible pioneer of thoughtful and inventive, coupon laden advertising.
I couldn’t believe I hadn’t come across him before, probably because he was overshadowed by that other sixties slacker Bill Bernbach.
Have a look at his campaign for Fina. It’s mad.
I’ve just checked out The book of Gossage on amazon. Blimey. I’m locking my copy up if I can find it.
If you can’t get your hands on a copy here’s a good link.
